A blog by Marketing students and staff at the University of Derby
By Dr Devi Gill Students were recently treated to an engaging guest lecture by Rhea Uppal, who delivered an inspiring session on The Art of Advertising. Blending theory, personal experience, and industry insights, she offered a valuable and realistic look into what marketing truly involves from building creative concepts to collaborating across departments and using AI... Read more
Nick Turvey, MSc Marketing Management graduate When I started the final module of what has been a three-year master’s degree journey, I did not think about how it could be a perfect opportunity to get out of my comfort zone and research something that not only excited me but could... Read more
Dr Devi Gill Stepping into the Museum of Brands is like embarking on a journey through time, where the past meets the present, and creativity intertwines with history. Recently, I had the pleasure of accompanying a group of enthusiastic first-year Marketing students on a visit to this treasure trove of... Read more
In January 2024, just before the start of the spring semester, two academics accompanied a group of ten final-year Marketing students on a cultural trip to Dublin. While there, they visited the Guinness Storehouse to learn about how a global brand has been built on Irish roots, the Friends Experience to... Read more
By Nagena Iqbal Transitioning from University to the Marketing World Graduating from the University of Derby marked a pivotal moment in my life, catapulting me into the dynamic realm of marketing in industry. Today, as a Digital Executive at McGraw Hill, I want to take you on a journey that... Read more
In September 2022, a group of final-year Marketing students visited Belfast to explore cultural and marketing issues in a variety of settings. The trip took in visits to the Titanic Experience, the SS Nomadic, the Ulster Museum, the botanical gardens, the Shankhill Road, Falls Road and the Peace line, the... Read more
Alison Lawson On 10 February 2021 we were delighted to welcome Ed Hollands back to the university. Ed graduated from our BA (Hons) Business Studies with first-class honours in 2015. While in his last year at university, Ed knew he wanted to set up his own business but wasn’t sure... Read more
Alison Lawson Something strange happened to me one day on the way into Watford town centre at lunchtime back in about 2001. I thought going to pick up a sandwich for my lunch would be the usual trip, but no! As I made my way into town from West Herts... Read more