Dr Devi Gill
Stepping into the Museum of Brands is like embarking on a journey through time, where the past meets the present, and creativity intertwines with history. Recently, I had the pleasure of accompanying a group of enthusiastic first-year Marketing students on a visit to this treasure trove of nostalgia and innovation. Our experience was not only educational but also profoundly inspiring, as we delved into the stories behind some of the world’s most iconic brands.
As we entered the museum, we were greeted by an array of vintage advertisements, packaging designs, and product prototypes spanning several decades. The students were immediately captivated by the sight of familiar brands in their earliest forms, marvelling at how they had evolved over the years. From Coca-Cola to Cadbury, each exhibit offered a glimpse into the evolution of consumer culture and the art of branding.
What truly made our visit memorable was its interactive nature. The students eagerly participated in hands-on activities, such as designing their own product packaging, captivating the sustainability element of branding. These activities not only sparked their creativity but also encouraged them to think critically about the messages conveyed by different brands and the techniques used to capture consumer attention.
As we bid farewell to the Museum of Brands, the students left with a newfound appreciation for the power of branding to shape our perceptions and experiences. More importantly, they departed with a sense of curiosity and wonder, eager to continue exploring the rich tapestry of history and heritage that surrounds brands.
Visiting the Museum of Brands with students was a truly enriching experience that opened our eyes to the fascinating world of branding and advertising. From uncovering the stories behind iconic logos to unleashing our creativity through hands-on activities, every moment was filled with excitement and inspiration.