Researching social marketing – a postgraduate student’s experience
Nick Turvey, MSc Marketing Management graduate When I started the final module of what has been a three-year master’s degree journey, I did not think... Read more
Author: Alison
Exploring history and heritage at the Museum of Brands
Dr Devi Gill Stepping into the Museum of Brands is like embarking on a journey through time, where the past meets the present, and creativity... Read more
Guinness, history and culture: final year marketing trip to Dublin
In January 2024, just before the start of the spring semester, two academics accompanied a group of ten final-year Marketing students on a cultural trip to... Read more
Transitioning from University to the Marketing World
By Nagena Iqbal Transitioning from University to the Marketing World Graduating from the University of Derby marked a pivotal moment in my life, catapulting me... Read more
Belfast visit 2022: reflection on customer experiences
In September 2022, a group of final-year Marketing students visited Belfast to explore cultural and marketing issues in a variety of settings. The trip took... Read more
Entrepreneurial insights from a dragon tamer
Alison Lawson On 10 February 2021 we were delighted to welcome Ed Hollands back to the university. Ed graduated from our BA (Hons) Business Studies... Read more
The importance of customer research
Alison Lawson Something strange happened to me one day on the way into Watford town centre at lunchtime back in about 2001. I thought going... Read more