Researching social marketing – a postgraduate student’s experience
Nick Turvey, MSc Marketing Management graduate When I started the final module of what has been a three-year master’s degree journey, I did not think... Read more
Category: Research
The importance of customer research
Alison Lawson Something strange happened to me one day on the way into Watford town centre at lunchtime back in about 2001. I thought going... Read more