Researching social marketing – a postgraduate student’s experience
Nick Turvey, MSc Marketing Management graduate When I started the final module of what has been a three-year master’s degree journey, I did not think... Read more
Tag: marketing
Guinness, history and culture: final year marketing trip to Dublin
In January 2024, just before the start of the spring semester, two academics accompanied a group of ten final-year Marketing students on a cultural trip to... Read more
Belfast visit 2022: reflection on customer experiences
In September 2022, a group of final-year Marketing students visited Belfast to explore cultural and marketing issues in a variety of settings. The trip took... Read more