Exploring the art of advertising with Rhea Uppal from Motorpoint
By Dr Devi Gill Students were recently treated to an engaging guest lecture by Rhea Uppal, who delivered an inspiring session on The Art of Advertising. Blending theory,... Read more
Tag: marketing
Researching social marketing – a postgraduate student’s experience
Nick Turvey, MSc Marketing Management graduate When I started the final module of what has been a three-year master’s degree journey, I did not think... Read more
Guinness, history and culture: final year marketing trip to Dublin
In January 2024, just before the start of the spring semester, two academics accompanied a group of ten final-year Marketing students on a cultural trip to... Read more
Belfast visit 2022: reflection on customer experiences
In September 2022, a group of final-year Marketing students visited Belfast to explore cultural and marketing issues in a variety of settings. The trip took... Read more